Wholesome families

/ 25 March 2014

I have always found it interesting to pay attention to commercials. They are the short soundbites of our culture, evoking deep yearning and attaching that yearning to consumption. I think it’s worth taking them seriously on a theological level: identifying what they’re evoking, and then working to reframe that yearning to something more fulfilling than consumer purchases.

In that vein, there are a series of commercials out in the past few months which evoke our longing for diverse family life. There’s probably no company doing this more blatantly than Nabisco. Here’s their commercial for Honey Maid graham crackers:


And in the vein of supporting diversity more generally, here’s one of their commercials for Oreos: