Why learn bible?

I’m in the middle of thinking about a lecture I’ve agreed to give next spring on “teaching bible in the church.” One of the goals I know I have, already, is to move from talking about teaching, to talking about learning. I think one element of that shift has to be to talk about why one might want to learn bible (learn about bible, learn with the bible, learn through the bible — should I even be capitalizing it?). Here’s an interesting reflection on spiritual practices where the author points out that

I asked people about how they connected to God and what practices most renewed their faith. The responses to these posts were astounding. Most did not mention prayer or Bible study. It seems that most people encounter and connect to God not through their daily Bible reading or through going to church, but through either nature or the ordinary every day activities that fill their days.

That seems to me to be one element of this question I'm asking. If people feel connected to God through ordinary, everyday activities -- isn't that a good thing? So then, how do we want to stretch that connection, enrich it, challenge it, with engagement with bible and with communities of faith rather than somehow claiming that studying bible or going to church is the first, primary or only way to connect with God? How do we invite people into our sacred texts? Why bother? I think I want to make a case for why we should bother, before I even start to think about how one would do that.

I'd wide open to thinking about this right now, and would appreciate any ideas, video clips, song hints, or other miscellanea that come to mind for you around this topic.