Lead users and “can” culture

Henry Jenkins has a lengthy reflection on Joel Greenberg’s work on “lead users.” I’m captivated by some of these ideas and their possible resonance in religious culture. For instance:

"game companies are now essentially competing to see which one can attract and sustain the most creative community since user-based innovation is the key to keeping a games franchise fresh and interesting over the long haul."

What would "competing for the most creative community" look like in religious life? For that matter, what would "user-based innovation" look like, and how would we justify it theologically? (I like the practices work, myself, or Kathryn Tanner's ideas)