Writing, filmmaking, screencasting?

And last, for this evening, take a quick look at Jon Udell’s recent post on the ways in which the Net has led to “exercising writing muscles,” and then, in turn, how we may find ourselves moving to exercise our visual and musical narrative abilities. One of his more interesting “sound bites”:

"A social application works within an environment that it simultaneously helps to create. If you understand that environment, the application makes sense. Otherwise it can seem weird and pointless."

Imagine that quote applied to the emergent church, and see "the new evangelism" as the social application in question ...