PRIZM and target marketing

/ 12 November 2004

Eerie. You can go to this site, and by typing in your zip code, discover who corporations think you and your neighbors are — at least in terms of whom they’re marketing to, and the characteristics they think you display. In my own case they’re wrong, because the characteristics they point to suggest that our neighborhood is highly African American, Asian and Latino. I wish it were! We are still a largely white cluster.